José Auriemo Neto belongs to Brazil. Currently, he is serving as the chairman as well as the chief executive officer of JHSF Participacoes SA. This is a real estate company that develops commercial along with residential properties in Brazil.
José Auriemo Neto is looking after the development of office buildings and hotels along with other public properties. He is also looking at the extensive shopping portfolio of the Group. This includes the Cidade Jardim shopping complex. This is located in Säo Paulo. Next is the Metrô Tucuruv. Another is the Bela Vista which is located in Salvador. Next is the Ponta Negra shopping complex which is located in Manaus. There are two other developments that are currently going on in the Sao Paulo district. This is also a reflection of the booming economic market of Brazil.
It was in 2009 that JHSF stepped into retail for the first time. Aureimo Neto oversaw that by signing exclusive agreements with Hermes, and Pucci as well as Jimmy Choo. This allowed him to open the first retail outlets of these luxury brands. These opened in the Cidade Jadrim shopping complex which is owned by JHSF. It was in 2012 that the group entered into a partnership with Valentino. This led to the first Valentino as well as R.E.D. Valentino stores being launched in Brazil.
José Auriemo Neto did his education from the Fundação Armando Álvares Penteado (FAAP) University which is located in Sao Paulo. It was in 1993 that he started working for JHSF. In 1997 he started the services department of the Group. Its first project was the construction of Parkbem. This is a parking lot management company. The success of his services department motivated José Auriemo Neto to do still more.
In 1998 he managed to secure the rights for developing the first shopping complex for the group. This was for the Shopping Santa Cruz. He oversaw its development.
Today JHSF has a lot of experience in developing Shopping Centers. They have achieved a prominent place for themselves in this market. They have four shopping malls that are operational. Many of these are highly innovative and house prestigious brands.