Online Reputation Management, a Critical Aspect of your Business

The internet has been touted as the best thing that happened to companies. It connects your business to potential clients and suppliers while relaying information at incredible speeds. It’s downside, however, is that the information presented online could have disastrous results for your business.

Having unpleasant digital footprints could cause havoc to an otherwise stable company. It could be information that got placed accidentally or that which was genuinely placed, but its presence online will be hurting your business continuously. An example of such negative impacts is the court cases that the management would wish to have the information removed.

Whether the negative data on the internet got there accidentally or not, the question is how to manage a company’s online reputation. There are a number of ways through which this reputation can be managed. They include:

  1. Monitor social media mentions and Google suggests.

The Public relations arm of the company needs to work in sync to ensure that whatever appears on the company’s website is active information about the enterprise. Negative reviews ought to be countered in a professional manner.

  1. Claim your listing.

The ability to monitor and respond to online attacks depends a lot on your preparedness as a company. You should have a department that swings into action to counter any arising negativity as soon as it occurs to lessen the damage of the blow.

  1. Pulling down negative content

As an aggrieved party, you can use the available channels to remove content that you do not feel comfortable. Some experts who have dealt with search engines understand the workings of conduits and can pull down unwanted content before too much damage is done.

According to an online review on  Tipp News Daily!, positive reputations need to be built as the brand grows. A bad reputation gets best responded to with a real answer that seeks to explain why the negative review happened in the first place. Customers are people who appreciate candidness. They appreciate that no one is perfect and know that mistakes do happen. The difference is the manner in which those errors are handled.

Companies that are willing to outsource this critical management facility can get software that offers PR mediation and reputation management. Whichever option you choose should be able to give your company a good image.

 

Lori Senecal’s Strive for Success

Crispin Porter and Bogusky is one of the leading advertising agencies in the world. Behind the success of the agency is its CEO, Lori Senecal. In her two years working for the company, Senecal has been responsible for overseeing all of the company’s international growth. Thanks to her sharp business skills, Crispin Porter and Bogusky is now a well-known name in the advertising industry.

While she’s a popular name now, Lori Senecal has always been a pioneer in the business world. From a very early age, Senecal had big dreams. Her strive for success is what led her to seek a career in business. After graduating from McGill University, Senecal began her journey into business. Her first job was working at the agency firm, McCann Erickson. During her six-year tenure at McCann Erickson, she held a number of roles, including Global Chief Innovation Officer and President.

Following her departure from McCann Erickson, Senecal would move on to the firm KirshenBaum, Bond, Senecal, and Partners. While fulfilling the role as CEO and Chairman, Senecal helped KBS grow from a small company with a few hundred employees to over a thousand workers. Following her success with KBS, Senecal was soon hired by MDC Partners as their new President and CEO. The firm was impressed with Senecal’s work, that she was promoted to the role of Global CEO of MDC’s subdivision, CP&B.

Senecal’s ability to increase business growth along with creating a comfortable work environment for employees is what make her one of the best businesswomen in the industry. Senecal’s work has earned her tremendous praise from her peers along with the public. As her success continues to grow, so do the honors. Among her honors, Lori Senecal has been named one of the “Women to Watch” by Advertising Age. With her list of accomplishments, it’s no wonder why Senecal is considered a role model for many businesswomen.