PPC on Mobile is an important factor to consider but many businesses tend to overlook it. This affects their business strategy in a big way. In fact, studies reveal that major part of media consumption is through the mobile. This is why it is important that advertisers focus on their mobile-first strategies.White Shark Media presents a few insights here. Even though the majority of media consumption may be on mobile, but the content is made typically on desktops or laptops. Hence it is natural to design for such an environment. Even the search terms being used on desktop and mobile are different. But marketers still view it like an afterthought in all their online marketing efforts.
Due to all these factors, White Shark Media recommends having a paid-per-click campaign along with a mobile strategy. It may seem difficult to consider a mobile as well as desktop marketing strategy from the beginning itself. But this is important in order to have a strong foundation.
It is clear to all that the world of digital marketing is changing constantly. This is why having a solid foundation is critical to navigating these ongoing changes in a successful manner.
White Shark Media is aware that most clients have experimented with PPC already. They are well aware how search terms along with targeted services work. But they tend to forget about mobile marketing, strategic bidding process or even reliable tracking.
They need to know the kind of budget on which they can work upon. Poor tracking is a big mistake that companies tend to make with their PPC. This is because they do not know how to measure their efforts successfully. This is why White Shark Media believes that there must be a successful PPC pipeline that must be measured from start to finish. It must be on both mobile as well as desktop. This will give the maximum returns.
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