The Democrats are winning on the technological landscape of politics. This may seem a little backward if you are paying attention to Trump’s now infamous twitter account. Trump seems to have the media on his finger and his social media account seems to be picking up headlines daily. However, on the election front, the Democrats are winning in landslides. The power of its candidates aside, the Democrats have been utilizing powerful tools in order to gain traction in current elections. In the past, these tools have played a major part in elections. Of course, the campaign trail is an intricate beast, and there are many different avenues that need addressing other than digital media. But, the Democrats have used digital media to great success. Take, for example, Obama’s election and subsequent re-election.
Obama used NGP VAN, a powerful digital campaigning tool that was majorly responsible for millions of his voters turning out at the polls. NGP VANs use by the Democrats came at the same time as the Republicans use of ORCA (which would later fail them on election day.) NGP VAN worked with the Obama administration to launch Pollwatcher, the powerful mobile app that was utilized to great success during the elections.
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Beyond Pollwatch, NGP VAN has been the Democrats greatest asset in the digital age on all fronts of campaigning. NGP owns Hustle — a peer-to-peer messaging platform used in voter engagement — as well as SpeakEasy Political — a powerful direct-to-mail tool –, both of which have been seeing the Democrats win again and again in the digital war.
The use of tools like NGP VAN have become necessities in the digital age. Campaigns can no longer successfully be run on the ground or through television advertisement. That worked once when television was an emerging technology. Now, with the internet, campaign agendas have adapted to target not only the technology but the emerging demographic that lives by it.
Democrats consistent use of powerful media tools will continue to see them rise above Republicans in the digital media age. Republicans need to act fast if they don’t want to get left behind. For now, NGP VAN continues to be one of the most powerful tools that the Democrats have for re-election.
The legality of the 2010 Citizens United Supreme Court decision has always been questioned by independents and left-leaning individuals who feel the mega-donors and special interest groups which have caused issues for a number of years by building the campaign funds of Republicans unfairly. There are many aspects of the 2010 ruling which End Citizens United, a traditional PAC allowing members to provide just $5,000 per election cycle in funding, include the fact many aspects of special interest group funding remain hidden from the public.
End Citizens United President Tiffany Muller believes she has the ability to build a brighter future for the people of the U.S. who wish to return the election finance regulations to a level playing field. Muller has headed a number of initiatives in the short life of ECU which was established in 2015 and has seen more than 70 independents and Democrats sign an election finance pledge created by Muller explaining they will not accept special interest finding during this election cycle.
The Citizens United decision was originally taken in 2010 after a group bearing the name of the decision attempted to pay for the broadcast of the documentary, “Hillary: The Movie.” A challenge was made about the broadcasting of the movie as no details were provided about the funding behind Citizens United or exactly who was paying for the broadcast of the production; the legal challenges eventually led to a 5-4 Supreme Court decision stating political donors did not need to provide details of their allegiance or just where funding for politicians campaigns was coming from.
Despite the strong rebuttal of the decision by left-leaning judges on the Supreme Court, the decision has remained in place and groups such as End Citizens United are the only ones now fighting to protect the remaining election finance regulations. The damage caused by the Citizens United decision has been seen on many levels as Tiffany Muller believes the major effect of the decision has been to encourage a greater number of Republicans to accept funding from groups such as the Koch Brothers to further the interest of donors. In supporting Democrats and independents friendly to their cause, End Citizens United hope to enact a change in the political makeup of Washington D.C. and place power back in the hands of the American electorate once again.
For details: www.politifact.com/personalities/end-citizens-united/