Fabletics: A New Face of e-Commerce

Fabletics is an online retailer that deals in sportswear and other accessories related to the body. It particularly specializes in women’s sportswear and workout leggings. In short, it caters to almost everything a woman could need to keep smart and gorgeous.


Fabeltics was co-founded by the famous actress, Kate Hudson, in 2013. Its association with this famous star has added to the aura of pleasantness and exclusivity around Fabletics.


Fabletics has become a big name in the fashion industry with its burgeoning size and revenues over the years. During the last three years, Fabletics has grown its business by $250 million. The brand’s growing share of in e-commerce means is equated as a threat to the monopoly of Amazon, which controls 20% of the fashion business online.


The rising success of Fabeltics lies in its customer friendly membership subscriptions and its broad variety of fashion products that cater to women of almost all ages. It also considers the comfort and needs of its clients. Fabletics has come to realize the emerging trends of customer experience and exclusive brand design because these are the most important things for a cool customer who shops online.


Following in the footsteps of Warby Parker and Apple, Fabletics has designed its strategies to extend the scope of its business from the virtual space of internet to the physical space. It plans to extend its presence in the physical arena by adding more stores on ground to its 16 such stores in the large cities across the U.S. It successfully runs such stores in hubs like California, Florida, Illinois, and Hawaii.


The secret behind the growing success and appeal of Fabletics, according to its General Manager, is the brand’s focus on an up to date and redefined adaptation to changing nature of fashion and high-value brand. Besides, its membership plan and tailored service with a niche to provide trending fashion at a lower price than other brands in the market. The managers at Fabletic know how to make people happy by seeking to know who these people are and what they want.


Fabletics is a branch of a JustFab Inc, which launched the brand in collaboration with the iconic Hollywood star, Kate Hudson. Although there were already several brands in the market, there was a lack of stylish and high-quality products on a reasonable price. Fabletics was created to fill this gap. Over the years, it has lived up to its objective of forging a unique customer experience.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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