Bruce Levenson has decided to go ahead with the Do Good Institute at the University of Maryland. This is because he is highly impressed with the mission of the Institute to train the upcoming generation and turn them into nonprofit leaders for the betterment of the entire society. He feels that it is a major initiative and is being led by extraordinary people. But he feels that they lack the resources and business skills to fulfill their mission. Hence Bruce Levenson (brucelevenson.com) along with his wife seeded in the money for the Do Good Institute.
This initiative was launched in 2010. Since then it has been getting a lot of attention. According to PR News, now it is possible to major in the field for 2017 fall.
Basically, the goal of this initiative is to help to attract all those students who are passionate about doing community service as well as about giving back to the society.
This is a program that has already been successful as it has been able to create the next generation of entrepreneurs who have a passion for non-profit and community service. An example here is of their former student, Ben Simon. He has co-founded the Food Recovery Network (FRN). This was done through the Do Good Institute. This is a waste prevention movement that is run on the campus of the University of Maryland. It is run by the students.
His exposure to this Do Good Institute helped him in starting another new project. This is called the Imperfect Produce. Here the consumers are given access to produce that may not be attractive to look at. But they get it at huge discounts. The aim here is to decrease the amount of waste. Each year there is produce amounting to nearly 6 billion pounds that get wasted as it is not deemed to be fit to be sold at retail.