Women often have to choose between functional and fashionable when selecting athletic wear. The sportswear market has experienced the gap between fashionable and funtionality for quite a long time. As demand for activewear continued to intensify, Don Ressler noticed the trends. With time, Ressler and Goldenberg realized that consumption of women’s activewear was not slowing anytime soon. As a result, they founded Fabletics with a primary mission of creating fashionable, functional, and affordable activewear.
By joining forces, the duo was able to revolutionize the women’s athletic wear space. Instead of keeping current with the market trends, they would strive to meet specific customer demands. Through customer tests and focus groups, the duo realized that some of the greatest problems experienced in the activewear market were consistent across the board. Clothes were often expensive, garish, and ill-fitting. In short, it was difficult to find a fashionable outfit without spending a fortune.
The sports fashion industry branding was relatively in force, and only a few brands were women-oriented. As a result, Don Ressler brought Kate Hudson as the brand’s spokesman and ambassador. With her as Fabletics’ ambassador, the company would strengthen its relationship with customers. With time, her exceptional conversation skills and passion for the media world prompted Don Ressler to bring her onboard as a co-founder. Kate Hudson’s relentless efforts have helped in consolidating the brand’s web presence. Working through several challenges, Don Ressler was able to revolutionize the women’s activewear market. He has worked tirelessly to make sports clothing fashionable and functional. By combining his focus and experience in the fashion industry, Don Ressler improved the sportswear clothing to quite stylish and functional.
One thing that helps Fabletics to stand out of the competition is its extensive online presence and strong grassroots appeal. Kate Hudson’s charisma and exceptional bargaining skills helped Fabletics to consolidate its online presence. Fabletics supplements its online sales with a discounts. You could just sign up for Fabletics VIP and enjoy paying a less monthly fee. You are entitled to rewards, discount clothing, and free shipping in exchange for signing up as a Fabletics VIP. The model proved a great way of increasing income for discounting a product that was on sale. That has helped Fablectics to remain on a competitive edge amidst increased competition in the fashion industry. Don Ressler attributes his success in the sports wear market to hard work and embarking on the art of innovation.