In recent years, the e-commerce industry has taken the world by storm. These days, consumers rely heavily on the reviews and experiences from of others to help determine their final purchasing decisions. This shift in consumer behavior has opened many doors for some of the worlds most successful brands.
When Fashion forward athleisure brand, Fabletics made their first debut, they had no idea they would develop into the $235 million dollar business they are today. The company’s Corporate Marketing Officer, Shawn Gold, credits much of their success to the feedback from their subscribers. Using these reviews, the makers of Fabletics were able to gain a clear understanding of the needs of today’s consumer.
With the increase in digital trends and use of data, maintaining a good rapport with your consumers online is essential to continued success. Positive reviews help increase revenue potential for businesses by attracting more consumers to the brand. Think about it. You work hard for your money, right? Consumers want to be confident that they are getting the best value, and one of the best ways to determine that through the personal experience and opinion of others. Consumer review provides real and unbiased insight into products and brands, thus greatly influencing the decision of others.
Fabletics commitment to customer satisfaction is what sets them apart from other brands. While many factors contribute to their overall success, the company admits their consumer-led approach is one of their greatest qualities.
From the big screen to behind the scenes, Kate Hudson is a woman of many talents. When the founders Fabletics’ parent company, TechStyle Fashion Group, had the idea of creating Fabletics, they knew exactly who they wanted to represent the brand. Hudson was approachable, relatable, and led an active lifestyle that she frequently shared with fans and followers. She was perfect! Thrilled with the opportunity, Hudson has been a hands-on member of the Fabletics team since day one. From accounting to inventory, she works closely with the team and uses the feedback from more than one million paying subscribers to ensure the brands continued success. Aside from her work behind the scenes, Hudson frequently shares work out routines featuring some of the brands latest trends. She truly believes in the brand, and that gives customers the confidence they need to believe in it as well.
If you’re in the market for new athleisure wear head over to Fabletics and take their short Lifestyle Quiz to find out which trends the best match your needs, and sense of style.
Win a surprise for your squad! Post pictures of you and your squad using #FableticsSquad & #Contest in the caption for a chance to win the ultimate squad surprise ?????????? US only. 1 winner and up to 4 friends will be chosen and notified via DM every Tuesday. See official rules ?? http://bit.ly/FableticsSquad