Continuing her ascent into a top executive, in 2015 Lori Senecal was named into the newly created position of Global CEO of Cripin Porter & Bogusky (CP+B). According to PR Newswire, she was named to this position after being steadily promoted over the years into higher and higher senior positions at Kirshenbaum Bond Senecal & Partners and than taking on the roles of President and Chief Executive Officer of MDC Partners. She will retain her role at MDC Partners, a sibling company of CP+B, while fulfilling the responsibilities of her new position.
As Global CEO, http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/, she will oversee the company’s worldwide expansion and growth. The company has nine international offices that she will oversee, making sure that while insuring a consistent image each office will also feature the local markets individual cultural distinctions. She will also be tasked with developing additional international markets. Due to her work and vision, in 2016 Advertising Age gave CP+B the “Creativity Innovators of the Year” award, and individually recognized Senecal as one of only four recipients of the “Agency Executives to Watch” designation.
In an interview, Lori credited some of her success to her early life. She grew up the youngest of four siblings that were close in age. As the youngest, she always felt the need to give herself distinction from the other children of the family, and develop her own unique talents and identity. She also said that this led to two values she still seeks even today; to dream big and take bold action to differentiate.
One of the bigger challenges Lori Senecal has faced is as President and CEO of KBS. As she was entering the company the founders of the company were in the process of leaving the business. She met the challenge by giving the employees of the company, as well as current and potential clients, a new mission and vision of the company. Newly energized and empowered employees embraced the changes and the company achieved new heights under her leadership.
Lori has publicly appeared in a number of different formats. In addition to television appearances and speaking at conferences, she has also written op-eds for magazines and newspapers. Read more about her on 3percentconf.com.