Lori Senecal: A Pioneer in Business Innovation

Lori is known for her knowledge and expertise in marketing. Her robust personality has given her a competitive edge in the business world. Lori has developed credibility as an advertiser and marketer that is what helped her secure a position as a Global C.E.O of CP+B.

Lori desire to join the business world began while she was in High school. She developed leadership skills as a gym coach. It was her ability to set goals and be consistent that helped her succeed in coaching and later in business. Coaching paved the way for her advertising career.

In the advertising world, one must have a marketing strategy, and Lori Senecal understands that. Her strategy is to learn all there is to know about the clients business before she turns them into clients.

About Lori Senecal

According to Adweek, Lori Senecal is the current Global Chief Executive Officer for the CP+B. She manages the nine international offices. She joined the agency in 2015 and became the first woman to become the Global C.E.O. Under her leadership, CP+B gained great success. She fueled the Company’s development and growth across the international market.

Before joining CP+B, Lori serves as the President and the Chief Executive Officer of the MDC Partner Network. At the Company, she was responsible for driving and promoting the strategic vision of the Company. She managed to deepen the Company’s unique model.

Prior to joining the MDC Network Company, Lori was the Chairman and the Chief Executive Officer and KBS+. Lori managed to grow the Company from a 250 people to a 900 people worldwide. KBS+ became the Best Places to Work in New York City and being the Advertising Age List Standout Agencies.

Advertising Age named Lori as one of the Women to Watch in 2014. One year prior she was honored with Quantum Leap Award for Leadership Innovation at AWNY Game Changer Awards. She is a member of the AD Council Board of Directors. Lori has worked with other Companies including McCann Erickson,

She holds a Bachelor of Commerce, Marketing, and Finance from the McGill University.

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