Crispin Porter and Bogusky is one of the leading advertising agencies in the world. Behind the success of the agency is its CEO, Lori Senecal. In her two years working for the company, Senecal has been responsible for overseeing all of the company’s international growth. Thanks to her sharp business skills, Crispin Porter and Bogusky is now a well-known name in the advertising industry.
While she’s a popular name now, Lori Senecal has always been a pioneer in the business world. From a very early age, Senecal had big dreams. Her strive for success is what led her to seek a career in business. After graduating from McGill University, Senecal began her journey into business. Her first job was working at the agency firm, McCann Erickson. During her six-year tenure at McCann Erickson, she held a number of roles, including Global Chief Innovation Officer and President.
Following her departure from McCann Erickson, Senecal would move on to the firm KirshenBaum, Bond, Senecal, and Partners. While fulfilling the role as CEO and Chairman, Senecal helped KBS grow from a small company with a few hundred employees to over a thousand workers. Following her success with KBS, Senecal was soon hired by MDC Partners as their new President and CEO. The firm was impressed with Senecal’s work, that she was promoted to the role of Global CEO of MDC’s subdivision, CP&B.
Senecal’s ability to increase business growth along with creating a comfortable work environment for employees is what make her one of the best businesswomen in the industry. Senecal’s work has earned her tremendous praise from her peers along with the public. As her success continues to grow, so do the honors. Among her honors, Lori Senecal has been named one of the “Women to Watch” by Advertising Age. With her list of accomplishments, it’s no wonder why Senecal is considered a role model for many businesswomen.