Honey Birdette is an Australian Lingerie brand, which was founded by an entrepreneur Eloise Monaghan in 2006 in Brisbane. The brand has been growing at high speed in the recent past, and it recently launched an E-commerce site in the United States of America. The brand, Honey Birdette, also revealed the proposed plans to take its United Kingdom retail portfolio from three stores to forty by the close of the 2018 business year. The brand decided to launch the e-commerce site in the USA after they experienced a massive increase in the online sales by a whopping 374% over the last twelve months. According to Eloise Monaghan, the online platform is expected to enhance the customer’s experience for the better. The e-commerce site is also expected to increase the online sales further especially with the free delivery of orders, which attract 50 dollars and above. Faster order tracking, easier returns and product range extension are also some of the benefits to experience.
Honey Birdette is referred to as a high-end lingerie brand by women, and it is well known for offering high-quality lingerie outfits especially in Australia, USA, and in the United Kingdom. Since its foundation in 2006, the company has grown, and its popularity is rising year after year. The company has also had a shift in the management team and policies to ensure that they give the best to their esteemed consumers.
Most of the Honey Birdette’s growth and success came after Chanelle Rogers left her employment in a famous lingerie brand, Risqué Australian Lingerie Company. Ms. Rogers gave her version of how women face difficult situations in the lingerie world. Since Honey Birdette Company has always maintained its reputation for efficient service delivery and high regard for employees, it has remained to be the leading and the best performing lingerie brand.
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